Boise Gear Collective is a consignment store that sells outdoor recreation equipment and clothing. The store is locally owned and focused on outfitting and educating customers. They encourage sustainable efforts by enabling customers to sell their old gear and buy used gear rather than regularly purchasing new outdoor supplies and supporting throw-away consumerism. In addition to working the store front, I currently design logos and curate marketing material for the company to distribute in the store and on social media platforms.
Most recently I have been working on a brand style guide for the company. The brand style guide will be used by current and future employees to unify the companies marketing and design materials.
COMPANY LOGO REDESIGN:
NEW 2020 COMPANY STICKER DESIGNS:
2020 CORONAVIRUS MASK REQUIRED STORE SIGN:
